You've just discovered the most useful marketing website in Devon

If you’re about to invest in expensive marketing or advertising then stop and read this website first! It is packed full of practical tips for small and medium sized business owners who want to get down to increasing their sales and really make their business grow.

The truth about marketing

Marketing has been shrouded in mystery for a long time. It has been carried out very effectively by large businesses who can afford to hire a department of marketing professionals, spend huge amounts of money on researching the minds of their customers and then even more money on developing a brand and buying expensive advertising campaigns.

For most small and medium sized businesses this is not an option and the reality behind effective marketing is that it needs to generate sales.. This means that every marketing communication must have a clear purpose. It must compel the reader to buy and provide a clear method through which they can buy. This site will give you some tips on effective marketing techniques.

Always test your marketing

You always need to test how effective your marketing is. Without knowing how many sales an advert has generated you won't know whether the advert was cost effective or not. You then lose control of your business. You could be spending a fortune on adverts that aren’t working.

Whenever you place an advert or send out some direct mail you need to  make sure you have a system in place to track how many calls you get as a result. It’s easy to set up a separate phone line and number. You can then add up the number of calls that converted to sales and calculate the sales revenue generated by that ad. You will soon know whether the advert worked or not and can decide whether or not to do it again.

Testing and measuring every aspect of your marketing means you know exactly how you should be spending your marketing budget and you will be able to predict the sales turnover that is likely from each type of campaign. It also means you can make changes to things that don’t work – try a different headline or offer until your campaign really works. 

If you need help with any aspect of your marketing then call me on: 01647 253305

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